What is the Real Food Trips™ program? What's its purpose?
Hellmann’s® is launching the next chapter of the Real Food Movement™ by bringing experiential Real Food education and time-honoured food values to Canadian kids.
This Fall, Hellmann’s® is giving Ontario schools and other organizations(for kids) the chance to register groups for free Real Food Trips™ through Field Trip Factory.
Real Food Trips™ will help us provide even more kids with an opportunity to enjoy Real Food experiences and to learn about healthy eating.
Why is Hellmann’s® involved in this program?
Hellmann’s® mayonnaise was founded on the principle of using real, simple ingredients – like eggs, oil and vinegar.
Our commitment to real ingredients is why Hellmann’s® Canada launched the Real Food Movement™ in 2007 – a mission to inspire more Canadian families to learn about the pleasure that comes from eating real food.
Since its launch, the Real Food Movement™ has helped:
• Plant Urban Gardens in major cities
• Conduct local food awareness programs
• Award more than $320,000 in Real Food Grants to individuals, schools and community groups across Canada.
The new Real Food Trips™ program will give us the opportunity to bring Real Food experiences to more kids than we ever could before.
Who is organizing this trip?
Real Food Trips™ are being organized by Field Trip Factory with the support of Hellmann’s®.
Who is Field Trip Factory?
For more than 20 years Field Trip Factory has been a leader in experience-based education in the United States and Canada. They bring lessons to life in a whole new way, by providing one-of-a-kind activities in real-world environments that link to relevant school curriculum.
Who can submit an application?
In the Fall of 2013 we are working with Field Trip Factory to offer Real Food Trips™to local grocery stores in select Ontario communities.
To find and register your school or group for Real Food Trips™, visit www.fieldtripfactory.ca.
When do Real Food Trips™ begin?
The Real Food Trips™ program runs from September 2013 through December 2013.
What ages are the Real Food Trips™ open to? Why?
The Real Food Trips™ are available to kids, regardless of age, in Junior Kindergarten through Grade 6, in both school and community groups in select areas throughout Ontario. Experience has shown that kids within this range are very open to Real Food experiences and education, which in turn can help them form long-term healthy food habits.
What happens during the Real Food Trips™?
During the approximately 90-minute trip kids:
• Are introduced to a variety of foods from each of the Four Food Groups through a variety of guided exercises and interactive exercises
• Learn about food nutrition labels, nutrients and how to make healthy food choices
Why is Hellmann’s® willing to help organize/support these trips?
Hellmann’s® mayonnaise was founded on the principle of using real, simple ingredients. This commitment to real ingredients inspired the launch of the Real Food Movement™, which has helped plant Urban Gardens, conduct local food awareness programs and award Real Food Grants across Canada.
Through the work of the Real Food Movement™ we’ve seen that when children have opportunities to enjoy meaningful, valuable and fun experiences to enhance their learning, they can help instill positive habits that can stay with them for life.
The Real Food Trips™ are a great way of taking advantage of the great learning we’ve gained through the Real Food Movement™ while bringing Real Food experiences to even more kids.
How do schools sign up for the trips?
To sign up for Real Food Trips™ teachers, schools and other groups (for kids) simply need to visit www.fieldtripfactory.ca. We also encourage parents to talk to teachers or group leaders about signing up for Real Field Trips™.
Can I/my school/my organization still apply for a Real Food Grant?
While we greatly appreciate interest in the Real Food Grant program, the grant application process has ended. We will be moving the Real Food Movement™ funding away from a grants-based format in an effort to provide more Canadian children with an opportunity to learn about healthy eating in an educational setting.
Will the grant application process re-open?
As we are planning to move the Real Food Movement™ funding away from a grants-based format, we’ve ended the grant application process. The change in direction of the program is intended to help more children embrace real food through education.
Why have you closed the grant application process? Weren’t they successful?
The Real Food Grant Program was very successful.We contributed more than $320,000 to individuals, organizations and communities committed to helping Canadians connect with real food. However, we think that moving the program in a new direction will help provide more kids with an opportunity to enjoy real food experiences and to learn about healthy eating.
Is Hellmann’s® eliminating the grant program to cut costs?
Not at all. The funds from the Real Food Grants have been reinvested in a different way to help even more Canadian children embrace real food through education.
Is the elimination of the grants program a marketing decision?
The change in direction of the Real Food Movement funding will help us provide more Canadian children with an opportunity to embrace real food through education.
What are you telling the schools and organizations who have come to depend on the Grants Program?
We are in the process of reaching out to the individuals, organizations and communities who have received Real Food Grants to let them know about the new direction for the program.
We think they’ll be excited, as we are looking to provide more Canadian children with an opportunity to enjoy real food experiences and to learn about healthy eating.
Won’t discontinuing the grant program leave many schools and organizations in need of the funding they depend on?
It’s important to note that the Grant Program was application-based and not designed to provide a permanent or ongoing source of funding.
Still, we appreciate that some past grant recipients may need to make adjustments to their programs or seek other sources of funding should they want to maintain them. That’s why we’re reaching out to them now to let them know of the change in direction for the program.
You claim that moving the program in a new direction is for the better, but in reality isn’t it just an excuse to stop funding the Grant Program?
While the grants were very successful, we think there is an even greater opportunity to reach more kids with real food experiences, by exploring a new format/platform for the program.
We’ve learned that when kids engage with real food in a learning environment, they retain those lessons and bring good eating habits home to their families.
That’s why we believe that helping more children embrace real food through education should be the next step in our journey.
How will you inform Canadians about the new direction for the program?
We will provide details about the exciting new direction for the program on the Hellmann’s® Canada website at hellmanns.ca/realfoodmovement.
What if I have further questions?
If you have further questions, please email email@example.com. We will respond to your inquiry as quickly as possible.