Who is eligible for the Hellmann's® Grant?
Grants are open, but not limited, to:
• School based groups
• Community groups
• Families
• Individuals
Entrants must be Canadian citizens or legal residents, living within Canada. Entrants must also be over the age of majority.
Who is NOT eligible for the Hellmann's Grants?
Grants will not be awarded to:
• Research based groups
• Organizations that promote religious philosophies or teachings
• Organizations that promote political viewpoints or ideas
• Government organizations
What are the funds NOT eligible to be used for?
Grant funds are not available for:
• Staff wages
• Salaries
• Volunteer honorariums
How do I submit an application?
Applications are submitted online through the application available on this website. We cannot accept entries by mail, fax, or e-mail.
Who can submit an application?
Applications can be submitted by, but not limited to:
• Principals
• Teachers
• Parents
• Group Leaders
• Individuals with an interest in real, fresh food
Entrants must also be over the age of majority in their province/territory of residence.
Where can I learn about previous grant recipients?
You can check out past grant recipients in the Grants in Action section.
How much money is available for our project with the Hellmann's Grant Program?
Hellmann's will donate between $1,000-$25,000 towards your program to cover, for example, the cost of food and/or materials required to run your project. When answering question 11 on the application form, be sure to provide a budget breakdown of how the funds will be used. Please note that funds are not available for staff wages, salaries, or volunteer honorariums.
How much grant money will be given out?
Hellmann's will be donating up to $100,000 to community-based programs across Canada until the end of 2012.
Is there a timeframe by which we will need to complete our project, in order to qualify for the grant?
Yes, Hellmann's will only consider grants for projects that will be completed by the end of December 2012.
May more than one application be considered from any one group or individual during the same grant cycle?
No, only one application may be submitted per individual or group for any given grant period.
What are grant cycles?
The Hellmann's Real Food Movement Grant program will be awarding grants over 3 separate grant cycles throughout 2012. The first grant cycle (for Programs taking place in April - June) has an application deadline of 11:59:59 p.m. (ET) March 9, 2012. The second grant cycle (for Programs taking place in June - August) has an application deadline of 11:59:59 p.m. (ET) May 10, 2012. The third and final grant cycle (for Programs taking place in September - November) has an application deadline of 11:59:59 p.m. (ET) August 9, 2012.
What Grant Cycle should I apply for?
• Apply for Grant Cycle 1 if your program is taking place in April - June, 2012
• Apply for Grant Cycle 2 if your program is taking place from June - August, 2012
• Apply for Grant Cycle 3 if your program is taking place from September - November, 2012
When is the application deadline?
All applications must be submitted by August 09, 2012 at 11:59:59 p.m. EST.
How will I be notified if my application form is received?
You will be sent an email confirmation. When submitting an application, the contact email address you provide will be used to contact you if needed throughout the grant process.
When will we be notified if we have received a grant?
All successful applicants will be notified via email on March 22, 2012, May 24, 2012 or August 23, 2012 based on the Grant Cycle in which their program will take place. Only successful applicants will be notified.
I didn't receive an email on March 22, 2012; can I still receive a grant?
If your program occurs in April to June, 2012 and you didn't receive an email then unfortunately your program was not selected for the First Grant Cycle. However, if your program was described as taking place in the Second (June-August, 2012) or Third (September- October, 2012) Grant Cycles then you are still eligible. All remaining successful applicants will be notified via email by May 24, 2012 or August 23, 2012.
If my project is selected to receive a grant, what work is involved?
If your project is selected to receive a grant, the supervising staff member is required to:
• Manage and execute the project
• Obtain all necessary permits and approvals
• Update Hellmann's administrators by an interim progress report, which may include photos/video/testimonials
• Participate in promotional activities, if requested on behalf of Hellmann's
• Upon completion of the project, submit a final report with photos/videos/testimonials
• Ensure you have permission from the participants to use their likeness in any photos, videos or testimonials you provide to Hellmann's
Can I download the application questions and instructions?
Please review the Application Guide. This document will provide you with essential information on completing your application, including the application questions and instructions. Please note: application must be submitted via online.
Who will be judging the applications?
A review committee consisting of Hellmann's staff as well as external experts will evaluate applications.
What types of projects does the Hellmann's Real Food Grant Program support?
The Hellmann's Real Food Grant Program aims to support projects that connect Canadians and their families to real, fresh food in an interactive way. To be eligible, an initiative must achieve at least one of these goals:
• Educate Canadian families and kids about real, fresh food
• Connect Canadian families and kids with real, fresh food through an experience or event
• Provide Canadian families and kids the opportunity to eat real, fresh food
• Inspire others to get involved in the Real Food Movement
Project examples:
• A lunchtime food picnic at school
• A sandwich making contest at a local farmers' market
• A real, fresh food workshop for kids
How are you selecting the grant recipients?
The Hellmann's team will use the following criteria to evaluate each application. Projects achieving all of the criteria will have a stronger chance of receiving a grant.
Ask yourself, does your project:
• Educate Canadian families and kids about real, fresh food
• Connect Canadian families and kids with real, fresh food through an experience or event
• Provide Canadian families and kids the opportunity to eat real, fresh food
• Inspire others to get involved in the Real Food Movement
Is your project:
• Simple: What you do should be easy to describe.
Still unsure? Check out some of the recipients from 2011 for examples of great projects.
My project isn't happening until later. Can I still apply?
The 2012 Grant Program is only open to those who will be executing and intending to complete their projects by November 30, 2012. However, stay tuned to the Real Food Movement because Hellmann's has more planned initiatives in 2013.
Why is Hellmann's giving out grants?
Hellmann's was founded on the principle of using real, simple ingredients - eggs, oil and vinegar. This year, Hellmann's is continuing to demonstrate its commitment to real food by championing the Real Food Movement - a mission to help get more real, fresh food on Canadian tables by inspiring families to smell, taste, touch and learn about the pleasure that comes from eating real food. The Hellmann's Real Food Grant program is one way for Hellmann's to encourage individuals and families to learn about and experience real, fresh food.
What if I have further questions?
If you have further questions, please email hellmanns@harbingerideas.com. We will respond to your inquiry as quickly as possible. Please note that we will not respond to inquires about the status of applications.